Top Toys Importers 2015
This list reveals the top 10 toys importers based on their percentage of global import purchases (shown within parenthesis). In 2015, world toys imports totaled US$108.1 billion.

Fastest-Growing Toys Import Countries To see the 25 fastest-growing toys importers from 2011 to 2015, use the slidebar on the accompanying list. Overall, the 5-year percentage decline for globally imported toys was -6.8%.

Research Note:  Import numbers rarely match the source exporters’ stats. Reasons for import-export statistical discrepancies include re-exports, time lags, misallocations, distinct trade reporting systems, different quantity measurements and country confidentiality rules. Also, transportation and insurance costs are sometimes added to import totals.

African Importers
Africa imported $1.3 billion worth of toys led by the following countries:

 1. South Africa: $468.6 million  2. Egypt: $154.1 million  4. Algeria: $69.1 million  5. Nigeria: $60.9 million  6. Ethiopia: $43.4 million  7. Angola: $42.3 million  8. Kenya: $34.8 million  9. Namibia: $27.5 million 10. Tunisia: $26.3 million

Asian Importers

Asia imported $18.2 billion worth of toys led by the following countries:

 1. Japan: $5.2 billion  2. Hong Kong: $4.5 billion  3. China: $1.9 billion  4. South Korea: $1.6 billion  5. Singapore: $719.8 million  6. Turkey: $588.3 million  7. Taiwan: $561.9 million  8. India: $541.1 million  9. Indonesia: $468 million 10. Malaysia: $389.7 million

European Importers

Europe imported $42.4 billion worth of toys led by the following countries:

 1. Germany: $6.6 billion  2. United Kingdom: $6.3 billion  3. Netherlands: $5.2 billion  4. France: $4.7 billion  5. Italy: $2.3 billion  6. Spain: $2.2 billion  7. Belgium: $1.8 billion  8. Poland: $1.6 billion  9. Czech Republic: $1.4 billion 10. Russia: $1.4 billion

Latin American and Caribbean Importers

Latin America imported $3.4 billion worth of toys led by the following countries:

 1. Brazil: $653 million  2. Chile: $569.4 million  3. Peru: $351.9 million  4. Argentina: $338.7 million  5. Colombia: $318.4 million  6. Paraguay: $225.3 million  7. Panama: $122.5 million  8. Ecuador: $103.5 million  9. Costa Rica: $96.8 million 10. Guatemala: $89.9 million

Middle Eastern Importers

Middle East imported $2.8 billion worth of toys led by the following countries:

 1. United Arab Emirates: $1.2 billion  2. Saudi Arabia: $645.4 million  3. Israel: $280.9 million  4. Iran: $145.9 million  5. Iraq: $125.3 million  6. Kuwait: $122.5 million  7. Qatar: $105.9 million  8. Lebanon: $66.1 million  9. Oman: $42 million 10. Bahrain: $39.8 million

North American Importers

North America imported $37.5 billion worth of toys led by the following countries:

 1. United States: $31.3 billion  2. Canada: $4.1 billion  3. Mexico: $2.1 billion

Oceanian Importers

Oceania imported $2.7 billion worth of toys led by the following countries:

 1. Australia: $2.3 billion  2. New Zealand: $383.1 million  3. New Caledonia: $21 million  4. Papua New Guinea: $11.9 million  5. French Polynesia: $11.1 million  6. Fiji: $7.8 million  7. Vanuatu: $2.1 million  8. Samoa: $1.9 million  9. Solomon Islands: $1.4 million 10. Northern Mariana Islands: $1.3 million

Data source: Trade Map, International Trade Centre, www.intracen.org/marketanalysis